From AI to CRMs, the latest REALTORS® Technology Survey reveals the tools agents rely on to stay competitive.
Real estate pros are increasingly turning to technology tools to save time, improve their clients’ experience, close more deals and stay ahead of the competition, according to the newly released 2025 REALTORS® Technology Survey, which compiled responses from more than 1,200 agents about how they leverage technology in their business.
But as the proptech field rapidly expands, which tech tools should you use for lead generation, customer relationships, transactional management and more?
The 2025 REALTORS® Technology Survey shows that National Association of REALTORS® members are using an increasing variety of options to enhance their business, with the most popular technology being electronic signatures, followed by marketing and prospecting tools such as social media, drone photography and video.
“These results show a profession that is adapting quickly to technological change while prioritizing client satisfaction,” says Jessica Lautz, NAR’s deputy chief economist. “Technology continues to be a powerful force in real estate, driving efficiency and marketing innovation. But at the heart of it all remains the trusted relationship between the agent and client.”
Clients appear to value agents who embrace high-tech tools: Consider, 47% of buyers cite an agent’s technology skills as “very important” to them in choosing whom to work with, according to NAR’s 2025 Home Buyers and Sellers Generational Trends report. What’s more, 82% of clients respond positively when agents integrate more technology in the buying and selling process, according to NAR’s latest tech survey.
The Most Popular Tech to the Least Popular
So, what’s in an agent’s toolbox lately? Agents are divvying up their business budgets specifically to support more technology: One-third of agents spend, on average, $50 to $250 monthly on technology; 20% spend between $251 to $500 per month; and about a quarter of agents devote more than $500 on technology monthly to use in their business.
